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Branding

MoMap

The MoMap branding project designs logos and color systems for use in map museums. Explain how to use the branding system and introduce applications such as posters and web designs that can be used as examples.

Conception

MoMap is a museum that collects maps of the world. There are many maps available from the past to the present. There is also an experience hall where you can make maps with measurements and geographic information.

Introduction

MoMap is a museum where people can see various maps. There are maps from all over the world that draw for different purposes. During watch the history of the world map, you can feel the development of mapping technology. Also, you can experience the mapping technology of the future. MoMap is easily understood by anyone, not just by people who are interested in maps. The Experience Hall offers various programs to explore and experience map measurements and geographical information.

Target Audience

1. Persons and experts interested in rare maps collected from around the world.

2. Parents and children who want to study the history of map.

3. Persons who want to see another world through a map.

4. Persons who want to know how to see the world in the past.

5. Persons who curious about the development of modern mapping and future technology.

Logo Sketches

Logo Mark

To express the museum of the map, the logo has the characteristics of the map. The logo mark looks like a road and a building from above. The building is shaped like a letter, and geometric lines represent roads.

Brand Systems

• Lock Up

• Clear Space

• Color Study

• Color Palette

• Typeface

Lock Up

The logo mark and the entire name of the museum consist of a single logo. The full name along the road is written like the name of the road on the map.

Clear Space

Logo mark clear space

Height of the letter "O" from MoMap.

Color Study

Primary Color Palette

The color of the logo is divided into two versions: the bright version and the dark version. Change the color of the logo according to the guidelines.

Urban Light Gray

RGB : 219, 219, 219
CMYK :13%, 10%, 10%, 0%
HEX : #dbdbdb

Urban Gray

RGB : 133, 133, 133
CMYK : 50%, 42%, 42%, 6%
HEX : #858585

Urban Black

RGB :0, 0, 0
CMYK : 75%, 68%, 67%, 90%
HEX : #000000

Urban White

RGB : 255,255,255
CMYK : 0%, 0%, 0%, 0%
HEX : #ffffff

Secondary Color Palette

It’s designed to match any color combination. Each color was obtained by changing the color seen on Earth. These colors are used for poster, website, and other branding aplications.

Soil Light Orange

RGB : 239, 202, 163
CMYK : 5%, 21%, 37%, 0%
HEX : #efcaa3

Soil Orange

RGB : 207, 93, 53
CMYK : 14%, 76%, 89%, 3%
HEX : #cf5d37

Sand Yellow

RGB : 237, 190, 95
CMYK : 7%, 25%, 73%, 0
HEX : #edbe5f

Nature Green

RGB : 28, 73, 34
CMYK : 84%, 43%, 100%, 49%
HEX : #1c4922

Typeface

Georgia

Primary Typeface

MoMap H1
MoMap H2

MoMap is a museum where people can see various maps. There are maps from all over the world that draw for different purposes. During watch the history of the world map, you can feel the development of mapping technology. Also, you can experience the mapping technology of the future.

Georgia | Regular

Georgia | Italic

Georgia | Bold

Georgia | Bold Italic

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

Mukta Mahee

Primary Typeface

MoMap H1
MoMap H2

MoMap is a museum where people can see various maps. There are maps from all over the world that draw for different purposes. During watch the history of the world map, you can feel the development of mapping technology. Also, you can experience the mapping technology of the future.

Mukta Mahee | Extra Light

Mukta Mahee | Light

Mukta Mahee | Regular

Mukta Mahee | Medium

Mukta Mahee | Semi Bold

Mukta Mahee | Bold

Mukta Mahee | Extra Bold

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

MoMap is a museum where people can see various maps.

Brand Applications

• Exhibition Poster

• Exhibition Brochure

• Mobile AD

• Museum Webpage

• Additional items

• Exhibition Spatial

Exhibition Poster

Exhibition Brochure

Mobile AD

Webpages

Scroll on the screen to see the webpages

Banner

Bus Wrapper

Museum Goods

Exhibition Spatial