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K12 Event Hub

Create a page where the prospective and current families can see all the events provided by Stride k12 schools at once.

Project overview

Role

Visual Design, Prototyping

Duration

May 2021 – present

Goal

Enhance marketing strategy and functionality for events on K12 and school websites.

Audience

Prospective and enrolled parents and students

Current problems

  • Each school had two seprate event pages for enrolled families and prospective families.
  • All the information without images is heavy text.
  • Filter with limited functionality.
  • Difficult for prospective families to visit the school website.
  • Lack of explanation on the event method/type.

Visual design

Hero event carousel

Event card design

Filter design

Mobile first design

Design with priority of mobile devices with a lot of user accessibility.

A/B testing

Experience A

  • Entire dropdown filter design
  • Dual structure with a filter inside the filter for the year

Experience B

  • Audience filter first order
  • Custom desgin for each filter
  • Calendar style designed filter

Experience A

Experience B

Results

Experience B win the test!

Resolution

Desktop

Mobile

*Scroll on the screen to see the webpage

View the K12 event hub